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New England Dessert Showcase, Boston, September 25-26, 2009
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The New England Dessert Showcase is your stop for all things dessert!

The New England Dessert Showcase unites exhibitors from the gourmet dining, pastry, ice cream, baking, chocolate, catering, and liquor industries. Each exhibitor has the opportunity to connect with target consumers and those consumers have a chance to sample the best creations and experience all things dessert like never before!

Exhibitors can benefit from:

  • Mass Commercial Distribution
  • Hotel / Convention / Hospitality
  • Specialty Goods for Restaurants
  • Corporate Catering
  • Specialty Stores and Markets
  • Weddings
  • Direct to Consumer

The Dessert Showcase is proud to execute the event in partnership with the Massachusetts Children’s Trust Fund (CTF). The selection of the CTF as the partner charity continues a near decade tradition of collaboration between CTF and the Showcase’s parent company, The Anthem Group.

Opening Night Party for Exhibitors, Media & Everyone with a ticket: Friday, September 25, 2009

7:00PM to 9:00PM – Cocktail Networking & Opening Night Party
9:00PM to 2:00AM – Concert

Showcase Schedule, Saturday, September 26, 2009

9:00AM to 11:00AM – Trade-only Hours for B2B Networking
11:00AM to 4:00PM – Showcase Opens to the Public
4:00PM to 6:00PM – VIP Ticket, Exhibitor & Media Reception
7:00PM to 10:00PM – After Party

More than 1,200 individuals stream in to nibble, sip, and savor the region's best in desserts, chocolate, and more. For a full event calendar and details visit the Event at a Glance page.

The 2009 New England Dessert Showcase

  • Showcase: Saturday, September 26, 2009 @ Long Wharf Marriott
  • Opening Night: Friday, September 25, 2009 @ The Greatest Bar

Event Timeline

* Additional details on each event is available on the event page.


Opening Night Party

  • When: 7:00pm - 9:00pm
  • What: Complimentary appetizers, chocolates, truffles and limited complimentary drinks
  • Where: The Greatest Bar - main floor and mezzanine levels
  • Who: Everyone with their Showcase ticket! (RSVP to is necessary)
  • Open to the public: Party and enjoy an appetizer for the full Showcase the next day
  • Separate VIP/Invite-only networking area for exhibitors, media and other industry individuals
  • Presented by The Cholive and Grey Goose

Live Music & Entertainment

  • When: 9:00pm - 2:00am
  • What: Immediately following the Opening Party, walk upstairs and dance the night away
  • Where: The Boston Room (4th floor) - The Greatest Bar
  • Who: Everyone 21+!
  • Open to everyone - Separate admission required
  • Featuring: Anthem's International Music Festival (IMF) winner: Weekend Warriors in their last US show before the festival's final October tour dates in Amsterdam and Africa. Also featuring two live cover band openers!


The 2009 New England Dessert Showcase

  • When: 11:00am - 4:00pm
  • What: The main event: featuring dozens of the region's best pastry chefs, confectionaries, live demos and more
  • Where: The Grand Ballroom - The Long Wharf Marriott, Boston
  • Who: Everyone of all ages!
  • Gift bags and admission to cocktail reception for VIP holders
  • Bonus: Door prizes and charity raffles include:
    • Dozens of restaurant offers, private tastings and more!
    • Red Sox tickets - Game 1 of the 2009 playoffs
    • Free corporate or private catering picnic or BBQ of any size
    • Free Anthem events for one year (excludes sporting events)
    • Boston Bruins' tickets - October 3rd vs. Carolina Hurricanes
    • Curt Schilling framed photo
    • Pair of tickets to the glamorous CTF Gala

VIP Cocktail Reception

  • When: 4:00pm - 6:00pm
  • What: Enjoy complimentary Grey Goose and Cholive chocolate martinis, truffles, brownies and other snacks on the terrace overlooking Boston Harbor - end your 2009 Showcase experience with a bang!
  • Where: The Terrace @ The Long Wharf Marriott
  • Who: Only for VIP ticket holders, exhibitors and invited guests
  • Presented by The Cholive and Grey Goose

After Party

  • When: 7:00pm - 10:00pm
  • What: Just because the Showcase has to stop doesn't mean you need too - Red Sky and Anthem present the Showcase After Party - complimentary to all exhibitors, VIP ticket holders and media. This capstone event is just $5 more for everyone else.
  • Where: Red Sky
  • Who: Everyone 21+!

Contact information

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