Find What (restaurant name, category, cuisine)
Where (city, state, zip, address, landmark)
Pop-Tarts Attraction Pops Up in Times Square
Posted by admin
From Rebecca Heslin, USA TODAY: Pop-Tarts have officially outgrown the breakfast aisle at grocery stores. On Tuesday, the iconic pastry from the Kellogg Co. set up shop in New York's Times Square with a flagship store and cafe centered on the confection.

"It's the first time Kellogg has focused a store on one product to cash in on its dedicated following and increase its exposure," The Associated Press reports. "The company hopes to make the new store a fixture in Times Square, where two candy makers already have stand-alone emporiums, the Hershey store and Mars Inc.'s M&M's World."

Pop-Tarts have been a Kellogg mainstay for nearly 50 years, according to AP, selling about 2 billion each year.

Kellogg is renting a 3,000-plus square foot space where visitors can buy Pop-Tarts souvenirs (think T-shirts and coffee mugs), a "varietizer" where pastry fanatics can create custom-boxes of their favorite flavors through a touch screen, or taste test the 30 flavors on hand in the cafe.

These aren't your mother's Pop-Tarts, either. Try treats like "Ants on a Log," or celery with peanut butter, sprinkled with wild grape Pop-Tarts. Or the "Fluffer Butter," marshmallow spread sandwiched between two Pop-Tarts frosted fudge pastries.

But there's one offering from this sweet shop that has the blogosphere abuzz: Pop-Tart sushi. Visitors choose three fruit-flavored pastries, which are then minced and wrapped in a fruit roll-up to look like sushi. No fish involved.

"It wasn't until the recent rise of social media that Kellogg grasped the dedication of Pop-Tarts fans," AP writes. "Brand manager Andrew Shripka says the Pop-Tarts Facebook page is one of the social network's 20 most popular, surprising even some Kellogg employees."

Contact information

    Contact form: Send us a message

LocalEats Products

About us

Since 1995, "Where The Locals Eat" and LocalEats dining guides have featured locally owned restaurants across America. From the finest steakhouses and sushi bars, to classic burger joints and roadside barbecues, LocalEats recommends unique restaurants to suit every taste and price range. More
Home Show Full Site LocalEats mobile Contact Us