Tuesday June 1, 2010
On one of my recent visits to the drive-thru, the guy behind the box didn't even ask what size I wanted after I asked whether they had iced tea. Why would he? Who would order a smaller drink when the extra ounces are free? We're conditioned to believe that biggie sizing should cost more -- but a larger drink for no more money? That's getting one over on the man.
It takes guts to introduce a one-size-fits- all drink policy at a time when government at all levels is considering a soda tax to reduce Americans' caloric intake and potentially fight obesity. Some would call such obstinance in the face of a changing world the path to becoming obsolete. McDonald's calls it "happiness for $1." I just think it's a good strategy.
In a nation that struggles with impulse control and portion size, it's nice to see a company step up and make the choice for us. There is no diet in drive-thru, despite what Taco Bell may assert.
So, America you're not fat -- that's just soda weight.