Find What (restaurant name, category, cuisine)
Where (city, state, zip, address, landmark)
McDonald's Wants America to 'Get Quenched'
Posted by admin
From the Fat City Blog: Good for McDonald's. At a time when fast-food franchises are trying to look like something they're not so they can jump on the healthy bandwagon, the chain is giving a 32-ounce raspberry to everybody. McDonald's current campaign -- $1 for any size drink, with the tag line "get quenched" -- means it understands that a large America still needs a large drink.

On one of my recent visits to the drive-thru, the guy behind the box didn't even ask what size I wanted after I asked whether they had iced tea. Why would he? Who would order a smaller drink when the extra ounces are free? We're conditioned to believe that biggie sizing should cost more -- but a larger drink for no more money? That's getting one over on the man.

It takes guts to introduce a one-size-fits- all drink policy at a time when government at all levels is considering a soda tax to reduce Americans' caloric intake and potentially fight obesity. Some would call such obstinance in the face of a changing world the path to becoming obsolete. McDonald's calls it "happiness for $1." I just think it's a good strategy.

In a nation that struggles with impulse control and portion size, it's nice to see a company step up and make the choice for us. There is no diet in drive-thru, despite what Taco Bell may assert.  

So, America you're not fat -- that's just soda weight. 

Contact information

    Contact form: Send us a message

LocalEats Products

About us

Since 1995, "Where The Locals Eat" and LocalEats dining guides have featured locally owned restaurants across America. From the finest steakhouses and sushi bars, to classic burger joints and roadside barbecues, LocalEats recommends unique restaurants to suit every taste and price range. More
Home Show Full Site LocalEats mobile Contact Us