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Edible Excursions Dedicates Ferry Building Excursion to Japan Relief, San Francisco, May 26, 2011
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SAN FRANCISCO -  On Thursday, May 26, 2011 from 11:00am to 1:00pm at San Francisco’s famous Ferry Building, Edible Excursions founder and CEO Lisa Rogovin will personally host an exclusive culinary excursion in an effort to do her small part to help people of earthquake and tsunami ravaged Japan. Rogovin’s private tasting exploration of the Ferry Building Marketplace and Farmers Market will include the participation of business owners and farmers who will share behind-the-scenes stories and local, seasonal tastes.

Never before have so many artisans and purveyors assembled together in a single San Francisco Ferry Building Marketplace and Farmers Market Excursion where culinary enthusiasts will enjoy a philanthropic lunch-time indulgence, ask questions, and learn first-hand the inner workings of successful enterprises situated in the famous landmark.  “People are living in shelters and trying to rebuild their lives. It is impossible to be aware of the suffering the people in Japan are enduring and not get involved in some way.”  Previously, as part of a medical relief mission in Romania, Ms. Rogovin saw the positive impact the Medical Missions Foundation team had on victims needing treatment and came away with the knowledge that every effort counts. Ms. Rogovin will donate 100% of the net proceeds to Japan via the Japanese Chamber of Commerce of Northern California.

Edible Excursions’ interactive flavor experience is scheduled during the lunch time-frame so that working professionals in the area may attend.  This relief effort includes the generosity of Bo Thompson, owner of the Ferry Plaza Wine Merchant, offering select sips of fine wine; Doug Stonebreaker, proprietor of Prather Ranch, with samples of Certified Humane sausages; Luis Villavelazquez, owner of Les Elements, preparing a sweet treat; Roy Fong, owner of the Imperial Tea Court, serving soothing, fragrant teas; Cy Olney, Manager of Scharffen Berger Chocolate, with a complimentary limited edition single origin Ben Tre Bar and a discount on purchases; and more.  

Every Tuesday and Saturday, Edible Excursions’ SF Ferry Building Marketplace and Farmers Market Excursion includes local, seasonal tastes from artisans and farmers made available exclusively to its guests.  Local epicurean concierges lead food lovers into the heart of of the Bay Area food scene for a culinary exploration that has San Franciscans buzzing about their city's famous landmark in a whole new way.  Flavor experiences include:  Celebrity chef Chris Cosentino's house cured fennel salame and freshly made mortadella at Boccalone Salumeria;  award-winning, creamy organic cheeses from Cowgirl Creamery; the best French macarons in California from Miette Patisserie; artisanal chocolates from Recchiuti Confections and Scharffen Berger where guests learn the difference between chocolatier and chocolate maker; freshly baked Frog Hollow Farm tartlets made with seasonal fruits and vegetables grown from their farm in Brentwood, California; pickled vegetables from Happy Girl Kitchen; organic preserves from June Taylor (Saturdays); and pours from the Ferry Plaza Wine Merchant  (Tuesdays).  Disclaimer:  All of Edible Excursions stops are subject to change depending upon availability.

Edible Excursions is a San Francisco based culinary tour company for food lovers who are interested in more than just great flavors.  Edible Excursions offers unique explorations of San Francisco's Mission District, Ferry Building Marketplace and Farmers Market, and North Berkeley's Gourmet Ghetto where business owners and artisans share their stories about their passion and commitment to local, organic food. Since 2004, founder Lisa Rogovin and her team of local epicurean concierges have been leading food lovers into the heart of the Bay Area food scene to experience delicacies at every stop.  Bay Area residents buzz about the SF Ferry Building Marketplace and Farmers Market Excursion where artisans and farmers are offering exclusive tastes available only to Edible Excursions guests.  For more information, visit

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